Your website is the most important shop window to your business. Your users must find it easy to use, and have a reason to come back.


Developing a successful website strategy is essential for your company, but it doesn’t have to be a burden.

The team at ByConstant: Digital Agency are experts in all things web. We support your company, your next steps, and how to develop strategic concepts that work.


Our work


Delivering progress one step at a time


IMG 1381 min

Wallace Print

Large Format Digital Printer
– UX/UI Design / Web Design / Web Development
– e-Commerce Development / SEO & PPC

Bear Performance

Local Personal Trainer
– UX/UI Design / Web Design / Web Development
– SEO & Google Profile Listing

View more projects on our work.


Omar Accent Dining Area2

West Well Park

Luxury Homes & Holiday Park
– UX/UI Design / Web Design / Web Development
– SEO & Google My Business Listing

Indigo blue wardrobe interior 2 scaled 1

Fox Wardrobes

Wardrobe Manufacturer
– UX/UI Design / Web Design / Web Development
– Website Support & Maintenance

View more projects on our work.


Web strategy services

One of the first steps in developing your website strategy is to decide what the main objectives of your website are. What are your objectives, what should your target audience do on your website, and what should site visitors convert on?


One of the most crucial phases in creating your website strategy is taking stock of your content. This applies to your website copy as well as your videos and blog posts. You may decide what needs to be on your website and taken into account in your website strategy by keeping track of what you already have and what gaps need to be filled (and also give you insight for your content strategy).


Consider the type of material that will be on those pages after identifying the pages you already have and those you need. Your pages should all be reading to one main objective, such as leading to contact page or product sale. Depending on the purpose of the particular page, of course.


Modern consumers dislike being sold to. They are able to recognise sales pitches from a mile away and prefer to be let to complete their buying process at their own leisure without being bothered or hurried.

Knowing this, good website strategy and design provides customers with nearly all the information they require to feel prepared to buy or to go ahead and complete the purchase without ever speaking to a representative from that business.


Your website approach will either succeed or fail depending on your technical setup and launch strategy. Consider the website strategy components stated above and note any crucial functionality required to achieve them.

The following are some frequent issues:

  • Integrated tool systems
  • Support for online shopping
  • Interactive capabilities (e.g. clickable maps, self-configuration tools)
  • Forms and contact data gathering
  • Email confirmation and subscription
  • Platforms and tools for hosting videos
  • Database performance


The new way to
work with an agency.

Our website strategy company based in Kent has the expertise to deliver a consulting service of the highest calibre, giving our clients the chance to lay a solid foundation with an eye toward long-term success.

We develop precise budgets, offer reliable estimates for each individual project, and have access to market knowledge to support any recommendations we make. We can design a digital journey that works well for your company and exactly resembles the brand you’ve always wanted by developing a clear roadmap.

Creative Process

Layer 2

Customer Learning

During this phase, we diagnose the systems and processes that are currently on your website. Using data and best practices we identify strengths that can be enhanced and weaknesses to be improved.




By benchmarking the performance of your current website, we monitor what is and is not converting as well it could be. By doing this we can see improvements to be made in the design process and provide quick upgrades when problems arise.



UX/UI Design

We gather data to help us understand your website’s performance. Then we analyse the data of your website to look for quick wins and all-around improvements.



Mobile Responsive

Once the data understanding and processing phase is complete we move on to identify your target audience and how best to met their online needs. We believe a user should have an experience tailored to them when using a website.



Search Engine Optimisation

dentifying your target audience is the first stage. We now need to know what technology to use on your site to improve the website functionality. That’s why we search for the best software, plugins, and features to enrich your website for ease of use.


We are a full-stack digital marketing agency you’ve been searching for. We support clients with digital marketing solutions, strategies & data-driven tactics to drive sales and enquiries.


It takes the right chef to bring all the digital marketing ingredients together, we are specialists in supporting our customers with unique, customised, and client-focused approach to most accurately and creatively assess their business goals, requirements, customers, and their needs.


Frequently asked questions

  • Identify your target market (s)
  • Decide on 3-5 main objectives.
  • Establish a branding plan.
  • Curate a visual sitemap.
  • Conduct a keyword search.
  • Create compelling copy that is on-page SEO optimised.
  • Consider (SEO / PPC) landing pages for your websites.


A web strategy outlines how your website will fit into your overall marketing strategy. It assists you in coordinating your marketing initiatives and organising your brand messaging.

    • Decide who you want to target.
    • Determine your website goals.
    • Define your primary call to action.
    • Define your secondary call to action.
    • Define your unique selling propositions.
    • Conduct keyword research.
    • Outline the pages you need.
    • Create a strategy for each page.


A website marketing plan is what? A website marketing strategy is a plan to accomplish a task based on the strengths and weaknesses of your website. Let’s imagine, for illustration, that most of the visitors to your website do so to schedule a free consultation. However, your initial visitor count isn’t all that high.


As you develop your website content plan you could also ponder what type of content you require for your site. Although it will vary depending on the business, generally speaking, you should contain the following content:

  • Establish your content goals
  • Define your audience or customers
  • Audit existing content
  • Map key content to a website content map
  • Create content for your website focused to your customers
  • Upload and optimise content assets
  • Consider SEO focus keywords and sub-set keywords
  • Promote your content


Let’s create some progress!

Contact us

Ready to discuss a project? Need some help with your website? Or fancy a chat? Fill in the form below, email us or pick up the phone and we will help you.


Business Hours:

Monday to Friday: 09:00am – 5:30pm (GMT)
Closed on weekends & bank holidays.