Wallace Print

Wallace Print has always had a successful online platform, from gaining several hundred warm leads a month, to allowing the website to become a fully-fledged sales exec. However, websites and digital marketing activities need to move with the times, and a refresh was needed to build upon. ByConstant & Wallace Print took this opportunity to focus the website on Wallace’s key target areas for the business. 

Following on with the new website with updated target areas, the digital marketing and search engine optimisation activities had to follow suit. Google / Bing Ads regularly provide good leads for the sales team, we improved the Ads to provide high CTR (click-through rate), whilst reducing the CPC (cost-per-click) where possible.