Case Study

Fox Wardrobes

Re-creation of a established successful website and offering to improve impressions, visitors and conversions. 

We started working with Fox Wardrobes upon a recommendation from successful previous projects, our main objective with our collaboration, was to increase the volume of website visitors. The main challenge was that 80% of web acquisitions came from Google paid ads, and after a review and consultation. It was deemed that the monthly ad spend was vastly over over-paying compared to the industry average. 

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Understanding the challenges

It was recommended to meet with the previous ad manager to ask questions / and challenge some of the actions and objectives to assist Fox Wardrobes. – Following this conversation a new ad manager was required. 

Taking the site to the next level.

Now we focused on inbound SEO, we noticed several focus keywords to bring new visitors that we could take advantage of. However, we spotted a few low-ranking off-site SEO factors, which needed to be addressed. Domain Score / Rating and Fox Wardrobes backlink profile was suspiciously low for websites of its stature and age, so we proposed and agreed a 12 month SEO strategy to increase the stats which in the long term will improve in-bound SEO.

Scope of work
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