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Re-creation of a established successful website and offering to improve impressions, visitors and conversions.
We started working with Fox Wardrobes upon a recommendation from successful previous projects, our main objective with our collaboration, was to increase the volume of website visitors. The main challenge was that 80% of web acquisitions came from Google paid ads, and after a review and consultation. It was deemed that the monthly ad spend was vastly over over-paying compared to the industry average.
It was recommended to meet with the previous ad manager to ask questions / and challenge some of the actions and objectives to assist Fox Wardrobes. – Following this conversation a new ad manager was required.
Now we focused on inbound SEO, we noticed several focus keywords to bring new visitors that we could take advantage of. However, we spotted a few low-ranking off-site SEO factors, which needed to be addressed. Domain Score / Rating and Fox Wardrobes backlink profile was suspiciously low for websites of its stature and age, so we proposed and agreed a 12 month SEO strategy to increase the stats which in the long term will improve in-bound SEO.
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