Case Study

The Beauty Book

Supporting a new business with a fresh new brand, website, digital marketing & print.

The Beauty Book team reached out to ByConstant during the COVID pandemic following networking meetings about a potential idea the director had.Following several meetings about the idea, and how the execution would follow, the brief was simple. “Create a beauty brand that blends in, but stands out.”

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Creating a brand for multiple audiences.

Contradictions in ideas, however this shows the level of complexity in the beauty industry. As the branding and strategy began to take shape, we released we couldn’t curate a brand that tried to embody many values, and therefore we split the brand into 3 pillars, but the main brand, be familiar with what’s to be expected for beauty themed brand. 

Creating a brand that needs to support 3 ideas, is tricky. And that’s why we invented a brand tagline; beauty is confidence

Deploying the brand on the website.

Once the brand had been curated and approved. The next focus was the website and how to support businesses and end-users find new beauty services. Similar to the brand, the website had to work with multiple user streams, one being traditional B2C users and B2B users. 

The website brief was complex but once we split the end user goals, it became a dream development task. 


Working with ByConstant has made and invaluable difference to my clients business. His extensive knowledge of branding and website design has increased the business’s potential to grow and succeed.

His professional manor and enthusiasm has made myself and my client feel comfortable when having to ask questions about things we may be unsure of and his continued support has created a positive atmosphere and increased our confidence and security when starting a new business.

Thank you from The Beauty Book Team!

Scope of work
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