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Bear Performance

Branding, Website Design, Development, SEO & Social Assets

About the client.

Brand Ambassador for Bear Performance reached about producing a website for his company that has been struggling to improve over the past couple of years. From the consultation we identified the client had never ‘loved’ their previous brand and was persuade by a national marketing brand to produce a website.

Having spent vast sums of money and lost trust in digital activation, the project was about building trust and showcasing what a stunning brand and website could do them, it was quickly identified that a rebrand and an update to his business model was needed.

Creating a brand that worked for the client & their customers.

One of the main goals was to improve brand consistency, previously the company had many logos, many templates used on social media and incoherent messaging that ultimately confused their customers.

Taking into consideration the requirements from the client, and research taken from market research:

  • a brand and visual display that client can appreciate and own.
  • a brand that resonates with local customers and also digital customers. 
  • works across traditional & digital marketing means.

The story behind the ideas & concepts.

Conceptualisation of this brand was an exciting process, ByConstant & Bear Performance, continued to develop their company goals, aspirations for their business, what the client wanted to see and how he wants show his customers what he’s about. The brand is an extension of your persona, your values and mission statement.

Towards the beginning of the brainstorming it was clear the brand was missing human elements that Josh liked. Firstly we worked on names. A few names we’re thrown around and nothing landed, it was clear that the business had to be different to most fitness companies and that’s where a personal interest of Bears appeared twinned with the mission statement of the business combined to make “Bear Performance”.

Creatively inspired by McLaren Racing and his love motorsports is where we started to build inspiration and orange was chosen to represent Bear Performance.

Live date, and more improvements to come!

The outcome of the project was perfect, the logo, branding, social media assets and website was created very quickly once the idea was agreed, From September 1st 2020 the website went live with sole purpose to increase revenue for Bear Performance through the education of classes, training sessions & nutrition advice.

In the next couple of months following live deployment the website will under-go further developments to improve the offering of Bear Performance.

Bear Performance hitting the world wide web...

During the discovery phase of the project, we very quickly noticed many challenges and quick-wins that we could take advantage of, it was apparent the SEO on the previous site was done for efficiency with short-term success in mind, it was time to change the approach.

Unfortunately website performance tools like Google Analytics and Search Console was missing, so we had very little metrics and keywords to review, utilising external tools and the clients requirements we built a SEO strategy that resonated with their business for quick-wins, potential enquiries and long-term success.

There is more to come!

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Organic Search
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Conversions
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New Uers
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Session Duration

Stats taken from February 2021, Data Range: 3 months.

Local SEO Tactics!

Being a local business to support people with their health & wellbeing, local visibility is a must. For Bear Performance, Local SEO is essential, as a small business that operates on a regional, as opposed to a national level.

As a project team, Google My Business was made a business priority. 92% of all searches are made on Google and Bear Performance’s customers will predominantly use Google & Bing to find a local business. The proof is in the results so far…

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Total Searches
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Total Profile Views
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Consumer Actions

Stats taken from February 2021, Data Range: 3 months.

Visit bearperformance.co.uk and take a look at the entire website!

Scope of work
Discovery
Strategy
Design
Development
Testing
Marketing

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Creating an engaging new brand & website look & feel for local personal training provider.

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