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Digital Notion

App Development

The Project

The Client
Brand Ambassador for Bear Performance reached out to me about producing a website for his company that has been struggling to improve over the past couple of years. Quickly it was identified that a rebrand and an update to his business model was needed.

The Goals

One of the main goals was to improve brand consistency, previously the company had many logos, many templates used on social media and incoherent messaging that ultimately confused their customers.

The Brief

The Story Behind The Idea

Conceptualisation of this brand was an exciting process, myself & Josh George continued to develop his goals, aspirations for his business, what he wants to see and how he wants show his customers what he’s about. The brand is an extension of your persona, your values and mission statement.

Towards the beginning of the brainstorming it was clear the brand was missing human elements that Josh liked. Firstly we worked on names. A few names we’re thrown around and nothing landed, it was clear that the business had to be different to most fitness companies and that’s where a personal interest of Bears appeared twinned with the mission statement of the business combined to make “Bear Performance”.

Creatively inspired by McLaren Racing and his love motorsports is where we started to build inspiration and orange was chosen to represent Bear Performance.

The Results

End Date & More Improvements To Come

The outcome of the project was perfect, the logo, branding, social media assets and website was created very quickly once the idea was agreed, From September 1st 2020 the website went live with sole purpose to increase revenue for Bear Performance through the education of classes, training sessions & nutrition advice. In the next couple of months following live deployment the website will under-go further developments to improve the offering of Bear Performance.

Integrations

  • Facebook Booking¬†
  • Messenger Web Chat
  • GoCardless Payment Plans

Listing Page

On the Personal Training landing page you can quickly learn what Bear Performance can offer.

Products

Having 3 options for Personal Training and displaying them all in clear, concise and showing hierarchy is important because they are all as good as each other.

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